...If your hair's feeling straw-like or looking faded, this reviving hair mask will reverse the damage..."

...this "tip-to-root reboot," treatment blasts away scalp-harming product buildup from dry shampoos and hair sprays, which helps unclog hair follicles and thus leads to improved hair regrowth..."

...the most interesting hair products at Cosmoprof dealt with scalp and hair health. Save Me From, a brand from the founders of skin-care line Hydropeptide were touting their "tip-to-root" hair masks for severely damaged hair..."

...After getting a scalp sunburn the other weekend, I ended up reaching for SAVE ME FROM'S SUN + SWEAT mask as as overnight treatment two times the following week - and I definitely noticed less flaking than I expected."