Our Difference | Clean Conscience Formulating | SAVE ME FROM

We are committed to solving real beauty problems and saving lives.

The pursuit of creating safe, luxurious, results-driven beauty products guides everything we do, from the way we develop our products to ways we strive to empower the people who use them. Our mission is to create wellness-boosting, sophisticated and powerful personal care products that empower all people to find purpose, realize their potential and know they have the power to accomplish greatness.

Our Pursuit of Wellbeing and Empowerment

April Peck, a beauty entrepreneur, busy mother of three and wellness advocate, is passionate about empowering people. After majoring in Health Promotion: Fitness/Wellness Management, April served in roles selling nutritional supplements and pharmaceuticals to treat depression before founding HydroPeptide, a global skincare company. After selling her successful brand, she set out to develop a new beauty company, LIV LUX LAB™, that would be based on principles of wellness, sophistication and results. This company ultimately would have to solve real beauty problems while empowering people and positively impacting their lives.

After losing my sister to suicide, I was determined to find a way to save others from suffering the same fate. I created SAVE ME FROM™ to advocate suicide prevention and personal empowerment. I believe a good hair day helps us feel comfortable with ourselves. This self-love enables us to do so much more.
— April Zangl Peck
Founder of SAVE ME FROM™

Looking at the scientific attributes that make up great hair, April wanted to understand why Indian women possessed the world’s strongest, shiniest, most nourished hair and scalp. She discovered one secret relied on the fenugreek seed, an Ayurvedic herb used for centuries for its medicinal properties. Impressed with its powerful results, she harnessed fenugreek’s rich biodiversity into Fenugen™ and incorporated Ayurvedic principles of balance, wholeness and knowledge into her new luxury brand, SAVE ME FROM™, a damage-specific hair care line designed to give your hair a tip to root reboot.

April created SAVE ME FROM™ because she believes a great hair day can empower people and because she wanted to do more in advocating suicide prevention. After losing her sister to suicide, she was determined to find a way to save others from suffering her same fate. Although suicides are becoming more common, they are never normal and always preventable. She sought experts in social work and became a trained instructor on suicide prevention to empower others on how to respond when someone is in crisis. Since hair is a main source of self-expression that can significantly affect self-image, improve feelings of empowerment, and transform lives, she made her hair care brand a platform to advocate her message of hope. SAVE ME FROM™’s mission is to save hair, save lives and empower and donates 10% net income to organizations who help save people in real crisis.


Our Clean Conscience Formulating Philosophy

Balances every ingredient for purity, performance and with your wellbeing in mind in addition to formulas and packaging that are fun, thoughtful and super convenient.

IFRA Compliant Fragrance

SAVE ME FROM™ products are compliant with the International Fragrance Association (IFRA) Code of Practice. Our fragrances are rigorously tested for safety, toxicology and allergens. Safe Use Levels are based upon potential effects of personal use and impact on the environment.

Nature-Identical & Naturally-Derived Preservatives

Clean ingredient-approved preservatives such as Cloudberry-Inspired SymSave H provide antioxidant and soothing benefits while protecting our formula’s integrity.

Organic & Bio-Based Ingredients

SAVE ME FROM™ products are formulated with eco-friendly murumuru, babassu and fermented sugars as plant-based alternatives to silicones and paraffins.

Earth-Harvested Colors

We believe in the uplifting power of colours. Pearl, turmeric, henna, mica, and titanium dioxide make each shower a sensational experience, clear of synthetics, and close to the earth.

As a beauty and wellness company, we are inspired by Holi and Ayurveda.

Holi is India’s festival of love – a day to play, forgive, and unite. Like Holi, SAVE ME FROM™ strives to bring people together, creating feelings of love starting with our own happiness. Our use of colors rejuvenates and prepares us to celebrate each new day together.

Ayurveda is an ancient system of wellness from the Indian subcontinent. The Sanskrit word Ayurveda means knowledge of life and longevity, and is testament to its emphasis on self-love, self-knowledge, and care for the earth that provides for us. Our ecologically-minded methods and botanical formulations are guided by these principles of balance and holistic living.

Save Lives

Suicide rates have been rising.

In 2016, nearly 45,000 Americans age 10 or older died by suicide. Suicide is the 10th leading cause of death.* There is rarely a single cause and they are always a tragedy. Although suicides are becoming more common, they are never normal. Suicides are always preventable. From individuals to communities to employers and healthcare professionals, everyone can play a role in efforts to help save lives. We can all learn more and offer more hope. SAVE ME FROM has dedicated its efforts and 10% net income to organizations that help spread awareness about suicide, prevent suicide, help those in real crisis and ultimately save lives.



SAVE ME FROM™ is a LIV LUX LAB™ brand. LIV LUX LAB™ is a beauty and wellness company striving to create wellness-boosting, sophisticated, powerful personal care products that empower all people to find purpose, realize their potential and know they have the power to accomplish greatness. All LIV LUX LAB™ brands are built upon three pillars and are united in their belief that beauty can be the source of change.