We create safe, luxurious, results-driven beauty + wellness products that empower. When we feel good about ourselves, we grow in self love. Our mission is to get to the root of hair damage + create proven hair treatments + stop suicide.
April Peck is the CEO + Founder of SAVE ME FROM.
April is a beauty industry veteran having co-founded the award-winning skin care collection featured on the Inc 5000 list, HydroPeptide. April has been featured in Beauty Independent, Authority Magazine and the Beauty Industry Report for her clinically-proven hair care and for her pursuits to raise awareness for suicide prevention.
April is a mother of 3, BYU grad, breast cancer survivor, marathon runner and QPR (like CPR, an emergency response to a suicide crisis) certified instructor.
With years of experiences, April identified a void in hair + scalp care. She wanted to make clean + clinical, targeted solutions that solved common hair concerns due to damage while strengthening and deeply replenishing the condition of the hair from tip to root, inside and out – just like she had done in skin care.
Looking at the scientific attributes of healthy and damaged hair, April explored the weekly beauty rituals of Indian women who apply a blended fenugreek paste to nourish, enhance and maintain their claim for the "world’s most beautiful hair". She discovered the fenugreek seed, an Ayurvedic herb used for centuries for its medicinal properties. Impressed with its powerful results and noticing the change in her own hair, April harnessed fenugreek’s rich bioactive plant compounds (proteins, amino acids, phospholipids, vitamins A, B + C, niacin + polyphenols) into FENUGEN, an encapsulated compound clinically proven to be 5X more potent. She formulated every SAVE ME FROM Reboot with FENUGEN + BOND REBOOT, a powerful combination of scalp-stimulating caffeine, bond-building creatine and sustainably harvested silk proteins, to nourish the scalp and reboot healthy hair.
Partnering with the best of the best in clean cosmetic chemistry, April incorporates this powerful technology alongside Ayurvedic principles of balance, wholeness and knowledge into her damage-specific hair repair and scalp care line. Watch how we create our clean beauty formulations.
April created SAVE ME FROM because she knows first hand that a great hair day can empower. After years of research and development, April was diagnosed with stage 3 breast cancer and faced with the difficult decision to continue forward with her hair brand and mission for suicide prevention while knowing she'd lose all her hair in the coming weeks. Fast forward to a new chapter and now cancer free, April can't deny how losing her hair was like losing a part of her identity and femininity and it placed an even greater importance on scalp health and the quality of the beauty products we invest our time and money in. April's hair has been transformed and you get to witness the evolution with SAVE ME FROM.
SAVE ME FROM’s mission is to save hair + save lives by donating 10% net income to charity organizations working to end suicide. Your purchase will improve your hair + give back to help others.
#SaveHairSaveLives
SAVE ME FROM™ products are compliant with the International Fragrance Association (IFRA) Code of Practice. Our fragrances are rigorously tested for safety, toxicology and allergens. Safe Use Levels are based upon potential effects of personal use and impact on the environment.
Clean ingredient-approved preservatives such as Cloudberry-Inspired SymSave H provide antioxidant and soothing benefits while protecting our formula’s integrity.
SAVE ME FROM™ products are formulated with eco-friendly murumuru, babassu and fermented sugars as plant-based alternatives to silicones and paraffins.
We believe in the uplifting power of colours. Pearl, turmeric, henna, mica, and titanium dioxide make each shower a sensational experience, clear of synthetics, and close to the earth.
Holi is India’s festival of love – a day to play, forgive, and unite. Like Holi, SAVE ME FROM™ strives to bring people together, creating feelings of love starting with our own happiness. Our use of colors rejuvenates and prepares us to celebrate each new day together.
Ayurveda is an ancient system of wellness from the Indian subcontinent. The Sanskrit word Ayurveda means knowledge of life and longevity, and is testament to its emphasis on self-love, self-knowledge, and care for the earth that provides for us. Our ecologically-minded methods and botanical formulations are guided by these principles of balance and holistic living.
In 2016, nearly 45,000 Americans age 10 or older died by suicide. Suicide is the 10th leading cause of death.* There is rarely a single cause and they are always a tragedy. Although suicides are becoming more common, they are never normal. Suicides are always preventable. From individuals to communities to employers and healthcare professionals, everyone can play a role in efforts to help save lives. We can all learn more and offer more hope. SAVE ME FROM has dedicated its efforts and 10% net income to organizations that help spread awareness about suicide, prevent suicide, help those in real crisis and ultimately save lives.
*cdc.gov
SAVE ME FROM™ is a LIV LUX LAB™ brand. LIV LUX LAB™ is a beauty and wellness company striving to create wellness-boosting, sophisticated, powerful personal care products that empower all people to find purpose, realize their potential and know they have the power to accomplish greatness. All LIV LUX LAB™ brands are built upon three pillars and are united in their belief that beauty can be the source of change.
