Looking at the scientific attributes that make up great hair, April wanted to understand why Indian women possessed the world’s strongest, shiniest, most nourished hair and scalp. She discovered one secret relied on the fenugreek seed, an Ayurvedic herb used for centuries for its medicinal properties. Impressed with its powerful results, she harnessed fenugreek’s rich biodiversity into Fenugen™ and incorporated Ayurvedic principles of balance, wholeness and knowledge into her new luxury brand, SAVE ME FROM™, a damage-specific hair care line designed to give your hair a tip to root reboot.
April created SAVE ME FROM™ because she believes a great hair day can empower people and because she wanted to do more in advocating suicide prevention. After losing her sister to suicide, she was determined to find a way to save others from suffering her same fate. Although suicides are becoming more common, they are never normal and always preventable. She sought experts in social work and became a trained instructor on suicide prevention to empower others on how to respond when someone is in crisis. Since hair is a main source of self-expression that can significantly affect self-image, improve feelings of empowerment, and transform lives, she made her hair care brand a platform to advocate her message of hope. SAVE ME FROM™’s mission is to save hair, save lives and empower and donates 10% net income to organizations who help save people in real crisis.