Getting to the root of damage.
ALL hair concerns are signs of damage. Every day, hair is exposed to damaging sources that compromise four critical targets from tip to root, the cuticle, the cell membrane complex, the cortex and the scalp. Obvious signs of damage are breakage and split ends, but dryness, dullness, fading, thinning, frizz, tangles, unmanageability, roughness, rigidity and even scalp irritation are also signs of damage. Hair is damaged differently based upon its source. Pollution, styling product build up, aging, heat styling, chemical treatments, sun and sweat are all sources for hair damage. We must get to the root of damage and treat it specific to the source you expose hair to most.